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FOCUS
ON SURFACTANTS
containing synthetic ingredients.
Higher affordability is also a factor in
the switch. The Asia-Pacific personal
care active ingredients market reeled
in revenues of $116.6 M in 2011 and
is forecast to generate revenues of
$176.4 M in 2017, according to Frost
& Sullivan.
Jun 2011] and an extensive
transformation. Through the
mobilization of our teams, we have
managed to convert the two former
companies into one of the ten largest
chemical companies worldwide. Our
new signature, ‘Asking more from
chemistry,’ is more than a pledge; it’s
a vision and a challenge to which we
are fully committed,’ says Jean-Pierre
Clamadieu, chairman of Solvay’s
executive committee.
In line with Solvay’s areas of
expertise, the new business
organization has five operating
segments, effective from 1 Jan 2013:
Consumer Chemicals, Advanced
Materials, Performance Chemicals,
Functional Polymers and Corporate
Business and Services. With their
comprising global business units
(GBU), they are committed to
delivering growth, profits and cash
generation in the short and mid-term.
The GBUs focus on customers and
markets, and are endowed with the
relevant operational levers to execute
their strategic roadmaps.
Consumer Chemicals serves the
consumer products markets. Its
strategy is based on the development
of a sustainable offering suited to the
major market mega trends of
demographic growth, emerging
markets’ increasing purchase power,
the appearance of new modes of
consumption and a demand for safer,
more sustainable and bio-based
solutions. Within this segment, Solvay
Novecare offers solutions based on
speciality surfactants, polymers,
amines, solvents, guar and phosphorus
derivatives for the agrochemicals,
coatings, home & personal care,
industrial manufacturing, and oil & gas
industries. Novecare strengthened its
surfactant position with the successful
acquisitions of US-based personal care
manufacturer the McIntyre Group,
China’s leading amines and surfactants
producer Feixiang Chemicals and
lately with Sunshield Chemicals Ltd, an
Indian surfactants producer [ibid, Dec
2012]. Based in Cranbury, NJ, USA,
Novecare employs >3300
professionals and operates 25
production sites and 7 R&D centres
worldwide. The Consumer Chemicals
segment also includes Aroma
Performance and Coatis. Chlor-
Chemicals, which encompasses all of
the group’s European chlorine-related
activities including caustic soda, is
MARKET
REVIEWS
US speciality household cleaners
market is expected to reach $7.9 bn
by 2018
Original Source: NutraCos Cosmetics, Sep/Dec 2012,
2 (3), 21 (Website:
© B5 srl
2012
According to a new market report
published by Transparency Market
Research,
Speciality household
cleaners market – US industry
analysis, market size, share, trends
and forecast, 2012-2018
, this US
market is expected to reach $7.9 bn
by 2018 from $5.1 bn in 2011, at a
CAGR of 6.6% from 2012 to 2018.
Comprising hard surface cleaners,
glass cleaners, toilet bowl cleaners,
auto polishes and others, this market
is driven by factors such as increased
focus on hygiene among new age
consumers, rising demand for green
products, increased usage of
convenient products and popular
dependence on lifestyle and home
experts, the report finds. In addition,
the increasing numbers of working
women in the US population, growing
concerns over spread of infectious
diseases and rising per capita
disposable income is also supporting
the growth of this market. The hard
surface cleaners segment is in a
commanding position, and accounted
for more than 44% of the total US
speciality household cleaners market
in 2011 at $2.3 bn. It is also the
fastest growing segment and is
expected to reach $3.6 bn by 2018. In
terms of applications, bathroom
cleaners hold the majority of the
market share. Reckitt Benckiser is the
leading player in the US speciality
household cleaners industry, with
Clorox, Procter & Gamble, Unilever,
Henkel, SC Johnson, Kao, and
Church and Dwight also major
players.
European natural brands focus on
distribution as growth rates slow
The European natural and organic
personal care products market
achieved single-digit growth in 2012,
according to new research by Organic
Monitor. The slowing growth rate is
blamed on the debt crisis that is
affecting retailers and consumer
expenditures. To cope with current
market conditions, leading brands are
targeting new distribution channels for
growth, including drugstores,
pharmacies, beauty retailers and
department stores. Specialist
retailers, the traditional channel for
natural and organic brands, continue
to generate most sales, with a 40%
market share.
Original Source: NutraCos Cosmetics, Sep/Dec 2012, 2
(3), 22 (Website: http://www.b5srl.com) © B5 srl 2012
COMPANY
NEWS
A new Solvay organization geared
towards sustainable, value-creative
growth
Solvay has redesigned its
organization, with a far-reaching
review of business processes and
corporate functions, and a focus on
simplifying and decentralizing its
management structure. Thanks to
these changes, the group believes it
is more agile and in a better position
to seize growth opportunities, whilst
keeping customer focus, operational
excellence, corporate social
responsibility and innovation in
sustainable chemistry at the top of its
priorities. ‘Today’s Solvay is the result
of the successful integration of Solvay
and Rhodia [
Focus on Surfactants
,
Original Source: Transparency Market Research,
2012. Found on PR Newswire, 6 Dec 2012, (Website:
http://www.prnewswire.com)
Natural ingredients’ success alters
business plans in the personal care
active ingredients market
The growing green consciousness in
the Asia-Pacific is pushing consumers
to choose premium natural personal
care products, instead of products
6
MARCH 2013
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